For the presentation of the European collection for the season 2017/2018 not all of the collection was shown but, instead, selected styles so as to highlight the product’s unique selling characteristics. Elements from the past two years were re-used and newly interpreted.
The abstract mountains were aimed both to provide glimpses while consciously concealing parts of the stand, so that it was open and yet did not lose any of its impact by spreading into the aisle area.
Services: Brand Staging, 3D Design, Visualisation, Design Phases 1-7, Architectural Design Supervision
Size: 230 sqm
Client: Black Yak Co., Ltd.
Location: ISPO, Convention Center Munich
Photos: Malte Wandel