The shop for the brand Ego Movement is the progression of the design at the fair stand we did at Eurobike Friedrichshafen 2017. Stuttgart is the pilot project for the interior brand concept, which will be applied to every other upcoming Ego Movement Shop.

The clear spatial and visual separation between service and sales is the main goal. The black „insertion“ at the back end of the store serves as the background that helps emphasizing the illuminated logo of the company. Modular, backlit and perforated walls with display boards made of maritime pine serve flexible product placement.

Not only the bikes can hung anywhere but also other accossories fort he stylish e-bike rider, such as helmets, backpacks and drinking bottles.
At night, the entire store appears to be a wide shopping window.


Services: Brand Consulting, Design Strategy, Product Presentation, Display Design, Design Phases 1-8, 3D Design, Visualisation
Size: 50 sqm
Client: The Go AG
Photos: Boo Yeah