The principle of a room-in-room scenario has been chosen in order to illustrate the idea of light. All the spatial volumes dictated by the radiation angle serve as daylight regulators. Sliding walls shape the spaces within the exhibition area through a systematic organisation of the guide rails on the floor and on the suspended ceiling.




Further flexible space-shaping elements emphasize the general concept while creating a museumlike experience. The shadows generated by the lighting design accompany the visitor almost like a personal guide through the gallery.

Services: Brand Consulting, Design Strategy, Product Staging, Display Design, Design Phases 1-8, 3D Design, Visualisation
Size: 103 sqm
Client: Kellersports GmbH
Location: Munich
Photos: Boo Yeah